Fundamentals of future Marketing are Umanity and Social Responsability. We live in a new era in which the companies need to share values more than selling products. Do good and make profit are not anymore two distinct universes; armonizing and weave the two universes is the challenge that avery company shoul be able to take to be ready for the future.
We need to start a radical change. It’s a matter of a new challenge: to create around the client an eco-system that sintetize tre necessities in one: the company’s necessity to make profit, the client’s necessity to be satisfied, the society’s necessity to take advantage from this transaction.