The World Marketing Summit, born from the guru Philip Kotler, is an international format of confrontation and debate. On its 3rd edition, that took place in Tokyo on September 25, 2014, I participated invited by Kotler. The base idea is that marketing, after contributing to the birth of a global medium class, can now play an important role in the building of a better world.
4 years, 11 months ago , reading time: 6 minutes.
At the Wms in Tokyo: Marketing to Make the World a Better Place